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Growth marketing workshops

“The nitty gritty of content and web analytics”

Cape Town

Date: To be confirmed

@ Workshop17, V&A Waterfront, Cape Town

We teach what works

We present how a 3 person team got to #1, enabling us to take on the biggest institutions in South Africa


Workshop Agenda

Sign in & welcome

9am: Sign in, with tea and coffee served

Our methodology

An intro to our performance formula

Business objectives

Matching strategy and KPI’s

The new SEO

Search intent vs Social interest

Discussion #1: Website structure

Developing a content framework

Discussion #2: Deep linking

The value of page authority


12.30pm: Scrumptious food and refreshments

Discussion #3: On-site optimisation

The balance between Search and Social

Discussion #4: Content promotion

Leveraging Google and Facebook ads

Discussion #5: Reporting

Bringing everything together, showing the value


4pm: Served with refreshments

We teach the nuances of successful donut marketing

Speaker & Lecturer

Warren Harding

Neil’s approachable manner to lectures and course topics is highly effective, relatable and leaves the students with real-life knowledge of how the topic can be used in their personal environment. Each year, Neil continuously scores the highest of all the lecturers from the student feedback reviews and the exam sections covered by Neil are always the highest scoring sections, due to his highly effective training approach. Neil’s talents as a lecturer and his manner with the students would be an asset to any organisation looking at digital training.

Warren Harding
Head lecturer: IAB & AAA Advertising School