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Our team. 

Webgrowth Academy was established with the goal of equipping marketing graduates, professionals and managers in the business world – with the complete digital marketing skill-set which is so in demand by corporate South Africa and Africa at large.

We’ve brought together the best digital marketing minds from across the South Africa (in our opinion), packaged it in such a way that it puts you on a learning journey that makes sense.  At Webgrowth, we base our own internal learning off this content and put it into a structured approach. So it works!

Neil Pursey / Course Lecturer – Growth Marketing

Neil is the founder of Webgrowth and drives all Hoorah’s digital inbound marketing strategies. Neil is passionate about results-driven digital, so conversions, sales and brand results is necessary to Neil. He is a digital educator and public speaker. In his speaking, Neil has championed the principle of using data to inform digital marketing strategies and has encouraged the pursuit of simplifying perceived complexity in the field of SEO, paid search, automated marketing and data analytics. Neil is a co-founder of the GROW Academy; an NGO focused on providing digital marketing training to over 1000 of South Africa’s under-resourced youth. He is also an instructor at AAA Advertising School, Silulo Ulutho Technologies and Tsiba Education.

Tasmin Kingma / Course Contributor – Paid Media & Technology

Tasmin leads all media strategy at Hoorah digital. She is results driven and one of Africa’s brightest talents. Tasmin believes data tells the truth hence why her thinking is data first. Tasmin is the former Head of EMEA Operations atNMPi, an award-winning digital marketing agency, managing a team of 15 media specialists. Tasmin has worked across EMEA managing and driving cross-channel performance for clients within Netherlands, UK, Germany, Spain and Africa. Cross-channel includes programmatic buying, social and paid search.

Jay Thomson / Course Contributor – Innovation and Strategy

Jay leads strategy and drives digital innovation at Hoorah Digital. Jay is a big thinker, tech lead, and hugely ambitious, its something clients love the most about him. An internet pioneer, an entrepreneur, awards juror, speaker, mentor and investor. He co-founded Liquorice Africa, a multi-award winning digital agency with offices throughout the Southern Africa region, serving some of the most significant brands and clients in the region achieving international acclaim for the work done for clients.

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