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YouTube videos in Google Product Search

Wednesday the Google Base Blog announced that merchants will be able to add video reviews of their product onto Google Product Search. Google will be periodically reviewing products to be included in this feature. They have said that they cannot guarantee inclusion but it is suggested that you do the following so you can at least be considered:

  • Add the “youtube” attribute to your data feed. In this attribute include the YouTube video ID for each one of your products with a related YouTube video review. Video IDs are the values that follow the ‘v=’ in the YouTube URL of the video.
  • Include UPC, ISBN, brand, and MPN information in the tag of your YouTube video review.

Here is a picture of the Nikon D90 with YouTube videos:

Neil Pursey

Founder of Webgrowth. He has been optimising websites since 2006. He has since done guest talks on SEO at Wordcamp, University of Cape Town, Blogger Food Indaba and others.. Co-founder of the GROW Academy, a South African initiative to educate the youth in digital marketing. He heads up the SEO sessions at the GROW Academy.