Copywriting. The skill each one of us can continuously develop. In addition, it is the most significant determining factor for all digital marketing campaigns. This month we uncover the ways in which you can unpack the power of marketing automation within Mailchimp. We’ve also got the latest on analytical research, social media and lead generation.
27 copywriting formulas that grab readers’ attention
How you can write a social media update that wins readers over every single time
Mailchimp’s marketing automation recipes guide for startups
For startups and small businesses that aren’t quite ready to sink in the tens of thousands of Rands for enterprise grade Marketing Automation.
Growing a social following from nothing
Matthew shares all of his insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.
How to easily analyse your mobile SEO performance
Actionable steps using the right tools to effectively analyse your own (and your competitors) website.
How to track performance and ROI of structured data
Mike Arnesen shares how to use Google Tag Manager to track the ROI of your website’s structured data.
Seriously advanced A/B testing by Wyatt Jenkins
Lean testing how Shutterstock tests everything and stays nimble.
Why Copyblogger is killing its Facebook page
An audience-first approach drives Copyblogger, and that’s just one of the reasons why it’s killing its Facebook page.
Use purchase behaviour category to target Facebook users
Your chances of reaching a consumer base that actually buys what you have to offer are slim if you don’t use Purchase Behaviour.
Pop-up forms suck! …and double conversions
Know your audience. People have a more positive attitude toward the least interruptive ads.
Google doesn’t think your title tags are good enough
Interesting insight into title tag lengths. Read this article if you are a blogger.