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About Us.

Webgrowth Academy was established with the goal of equipping school and university graduates – as well as marketing professionals and managers in the business world – with the complete digital marketing skill-set which is so in demand by corporate South Africa and Africa at large.  

Over the past decade we’ve constantly improved our digital marketing methodologies using data as the centre of our conversation, always challenging ourselves and our clients. The result from collective input has been the development of a performance framework, which we call the “Conversion Curve”. At Webgrowth, we base our own internal learning off this approach and put it into a structured approach. So it works!

Webgrowth has its roots in search engine marketing, assisting a range of corporate clients since 2006 – Edcon, Pick n Pay, Rawson Properties, Discovery Health and many more.

On a mission to digitise Africa

Together with Woothemes, GivenGain, RLabs and Silulo Technologies, Webgrowth is a co-founder of the GROW Academy, an NGO focused on providing digital marketing training to South Africa’s under-resourced youth. To date we have helped over 1000 students get skilled in digital marketing.

Course Contributors

Neil Pursey


A thought-leader in the digital marketing space, having spoken at conferences like Wordcamp and top Institutions in South Africa. He was also fortunate enough to be one of five co-founding members to the GROW Academy, an NGO focused on providing digital marketing training to over 1000 of South Africa’s under-resourced youth.

He has over 10 years experience in search marketing and has taken a small startup, Webgrowth, to become one of the leading digital marketing training companies in South Africa.

He brings knowledge and skills transfer to every teaching session. Guiding you through the myriad of digital marketing jargon, keeping it simple – yet effective for all levels of digital marketers.

“Our goal at Webgrowth is for our students to not just be consumers of information. Rather, they should be active creators and contributors – taking our craft as digital marketers forward. That’s what we mean when we talk about mastery.”


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