170 hours
Training Material

6 months access


Course Convenor


Content Marketing is not new but never before has it been in such high demand. No longer can you create average content to get the attention of both Google and the consumer. Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop.


What are the requirements?

Absolutely none!

What am I going to get from this course?

Besides getting an internationally accreditation from OMCP. You will get access to training material that is on trend. Our material is updated on a monthly basis, ensuring you and/or your team have access to content that will challenge your thinking, which will improve your armoury of skillsets.

What is the target audience?

This course is for the more creative person who enjoys working with content. The SEO module will test your technical skills but for the most part, this course is aimed at the digitally creative.


Course Curriculum

Fundamentals

At the end of this module, you will be armed with enough information to confidently discuss each area of Internet marketing with clients, consultants, and team members. This module also prepares you to move on to the hands-on Practitioner courses in each discipline.

The curriculum includes seven sections, covering the following areas of Internet marketing: SEO, Social Media, Content Marketing, Paid Search (PPC), Conversion Optimization, Web Analytics, and Mobile Marketing. In order to begin the advanced modules you will need to have completed the fundamentals courses.

Social Media

The goal of this program is to educate and train users in the rapidly-expanding field of Social Media. This curriculum includes 12 sections, covering social media overviews, strategies for spreading your campaigns around, and using every tool and tactic at your disposal to gain eyeballs and attention to your website. You’ll watch a series of videos and take a set of module quizzes in preparation for your final comprehensive test.

SEO

The goal of this learning program is to educate and train users wishing to develop and expertise in the Internet marketing discipline of Search Engine Optimisation. We will educate you on both the technical and creative aspects of SEO.

Mobile Marketing

Mobile Marketing is clearly one of the fastest growing disciplines in Internet marketing. Each week, thousands of new users adopt new mobile devices and provide their mobile numbers for marketing campaigns. From standard text messages to QR codes to full mobile applications, Mobile Marketing is everywhere. If you are already engaging in other Internet marketing campaigns, or just starting out with Internet marketing, Mobile Marketing should be a critical part of your strategy, as it crosses boundaries into other marketing strategies.

Content Marketing

In the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop. In this course, Content Marketing expert Greg Jarboe will take you through all the aspects of Content Marketing. From identifying avenues to developing content to measuring results, Greg offers a comprehensive insight into all the aspects of this very important Internet marketing tool.


Which is the right course for me?

Are you a digital manager with years of experience or a complete newb to digital marketing? Download our pdf with more course details. Our course convenor, Neil Pursey, is available for any questions our website cannot answer.

Request more details
Creativity
90%
Marketing
85%
Technical
70%

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  • Shu-aib Benjamin

    Neil’s role as a mentor was vital for my career, it marked the beginning of a professional career in SEO for me. I had no idea how valuable these skills would be.

    -Shu-aib Benjamin

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