How to create a Guest Post that adds value

It’s no secret that guest posting is polluting countless content platforms across all industries, with the importance of great content to help improve search rankings this seems to be the “quick fix” for many substandard SEO’ers. Ultimately, there are many guides on how to write a good blog post, if done correctly there are still several good reasons to guest post. Below is a way to fix the problem, which will ensure that your guest post still adds value to the community you are contributing to – without it being penalised by Google.

Here is a screenshot of an example guest post. I can’t take credit for it though, here is the original source.

 

How to write a guest post

1. Use Your Real Name

Blog owners can smell when you are not real. Trust me, I’ve tried to have a pen name and unless you are dedicated to having a pen name, it just doesn’t work. Faking a real person is hard. Use your real name, be transparent. Real people get real replies.

2. Link to Credible Resources

Your homepage or product pages are rarely credible resources for an article. If all the links in an article are to one domain, anyone can see the intent behind the post: advertising. If a human can see it, search engines can, too. Credible resources are studies and other articles that support your claims and arguments. Link to your inspiration for the article – share the link karma. It’ll come back to you.

3. Link to the Blog

If you are posting on a topic and the site owner likes the idea, s/he probably already has some thoughts on the topic. Link to the site owner’s past posts that support what you’re saying. You’d do it for your blog, why not theirs. And I know you’ve read their blog already.

4 and 5. Stop with Exact Match

I know you or your SEO wants you to get a link with “payday loans” (insert your own term here) but if it doesn’t make sense in the post, it’s just going to cause problems. Site owners will reject your post, and if it is posted, it’ll most likely be on a poor quality site or will add to any other Penguin related problems.

6. Write for the reader.

This one shouldn’t need explanation, but don’t try to sell. Don’t try to write a piece for a link. It’s going to show. Exact match anchors are declining in importance. Link to something readers will find useful and enjoy. It’s about them, not you.

7. Include Yourself.

You’re the writer. You need to support this piece with your time and attention. Adding in your own anecdotes will show that you are a real person and readers can relate to your story.

 8. Stop with the Bio Links

Homepage links to your blog are cool. Twitter profiles even better. Again, the link here should make sense if there is one. Some random company? Not cool. Their product or category page with exact match? No. This is a bio, only add links that make sense: those that describe you.

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Guest blog posts will remain an effective channel to communicate with our audience (plus SEO benefits), provided that the website we are publishing to is authoritative. If we understand the type of content our audience is sharing, we can use this knowledge to our benefit by creating content that is both palatable and shareable.

We recommend one these two tools for Content Research:

Ahrefs.com

Buzzsumo.com

Neil Pursey

Founder of Webgrowth. He has been optimising websites since 2006. He has since done guest talks on SEO at Wordcamp, University of Cape Town, Blogger Food Indaba and others.. Co-founder of the GROW Academy, a South African initiative to educate the youth in digital marketing. He heads up the SEO sessions at the GROW Academy.