Neil Pursey

About: Neil Pursey

Founder of webgrowth. He has been optimising websites since 2006. He has since done guest talks on SEO at Wordcamp, University of Cape Town, Blogger Food Indaba and others.. Co-founder of the GROW Academy, a South African initiative to educate the youth in digital marketing. He heads up the SEO sessions at the GROW Academy. He is also the Search Marketing Strategist for the Rawson Property Group.

Recent Posts by Neil Pursey

The Evolution of Google’s algorithm

SEOmoz have delivered a great slideshow on the Evolution of Google’s algorithm. Since my last post on Google’s algorithm evolution way back in October 2008, it has changed radically. In summary, the slideshow illustrates how important social media is becoming as a ranking factor and an overall diversification of ranking factors i.e. the are more

The need for quality incoming links

Last week Friday I sat in a SEO meeting with a potential client and the topic of ‘content rehashing’ came up. Now this is not a name and shame post but I have become aware of companies offering a tool that rehashes content, which makes it easier to create blog posts and content in general

Using incognito window for Chrome

Why is it that I am ranking so high for my primary keyword yet my traffic doesn’t seem to reflect this? Am I the only one seeing this result? Most probably.. When searching within Google it is imperative that you are in private mode and have no caching or browsing history. Here’s how the incognito

A lesson learnt from Facebook marketing

Something interesting happened on Facebook yesterday.. A conversation was sparked by a sales person (representing an internet marketing company)  trying to be subtle in punting their company’s product to all her friends (I’ll say ‘her’ for ease of writing). However, the conversation had a reverse effect for the ‘team’ in Red. Who’s who? Red dot

Leveraging Twitter for business

A few days ago I had a request from a good friend of mine to write an article as to why we should as business owners use Twitter.. His and many other business owners fears are heightened when they don’t understand the strategy and benefits behind it. So lets get straight into it and hopefully I can

WebGrowth launches ‘Project SEO’

Today we launch the much awaited ‘Project SEO’, it’s South Africa’s very own SEO Project Management Tool. The idea came from the fact that there are so many SEO tools out there, that managing them became a nightmare. Now with Project SEO, you can manage all your tasks and reporting from one platform. [tab name='Overview']

How to budget for SEO & Inbound Marketing

The return on investment when utilising SEM (Search Engine Marketing) is great as it presents analytical stats and direct measurement of the various campaigns used, however if companies are investing too much money into a product that has minimal markup then they will inevitably lose on their investment. if companies have a large budget but

Google says no to content farms

Google released a statement in their blog that they will be scrutinising content farms (heavily). There has been a lot of buzz created by SEO’ers saying that Google’s search results aren’t as good as they use to be. Matt Cutts blatantly denies this in the statement and re-iterates what Google are looking for in terms
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