Neil Pursey

About: Neil Pursey

Founder of webgrowth. He has been optimising websites since 2006. He has since done guest talks on SEO at Wordcamp, University of Cape Town, Blogger Food Indaba and others.. Co-founder of the GROW Academy, a South African initiative to educate the youth in digital marketing. He heads up the SEO sessions at the GROW Academy. He is also the Search Marketing Strategist for the Rawson Property Group.

Recent Posts by Neil Pursey

Geo-located domains – loophole for duplicating content

Any body you talk too with a little SEO knowledge will tell you that duplicated content is detrimental for achieving high rankings. This still remains true but thanks to two informative search engineers it actually isn’t, if done correctly… At the SMX Sydney conference in Australia at the beginning of April, search engineers Priyank Garg

Web 2.0 travel websites

If you have a website that is travel related, the below information will be of great help.. A few months back I began bookmarking several travel websites, this list has grown and grown so I decided to share it.  Time is money and unfortunately I cannot enjoy every website’s user experience and comment on them. 

Copywriting influences

Thanks to SEOmoz and Vizu for the data shown below, it shows how important quality content is. Next time you write content for your website or blog ask yourself if it is something that will create discussion and is worth linking back to.  Get yourself into the readers shoes and focus on what your niche

Two new improvements in Google’s algorithm

Google is adding two improvements to their search algorithm as of 24 March 2009. The first helping understand associations and concepts relating to your search and the second is longer search result descriptions (snippets). Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of

Conversion Marketing Case Study

Today we bring you a case study with an international flavour. It is an ecommerce site targeting the UK market. Their main product is household taps. They sell a variety of bathroom and kitchen taps to the UK and European markets. We are going to show you how website design can affect bounce rate. Website:

SEOmoz – Optimizing Video Content

At the end of last year I posted a blog that only had two lines of text but still ranked #1 for the targeted keyphrase, “social media marketing”.  The reason why it was ranked so high was because it had a lot of views on YouTube and was rated highly by users.  If that particular

Participate

I found a great article in SEO book’s blog.  Here is a snippet from the blog which focuses on building relationships in the online community. Go where your audience are. It’s not just about getting links that pass PR.  It’s about creating meaningful relationships.  If your potential audience hangs out on forums, then post to

Tis time to go mobile

Looking into the new year, 2009 will be about effective social media marketing, utilising tools which will reach the masses and right now the masses are using mobile phones. But I’d like to take another angle on it.  As marketers there’s a lot of hype about targeting mobile consumers but are we as marketers using

SEO pyramid – how you should be approaching SEO

This video by Rand Fishkin will help you understand the steps needed for successful SEO.  You will notice from the video that social media is becoming more influential in SEO, which is interesting to note because many people approach me purely for SEO and by that I mean forced link building.  There are so many

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